About Us
Welcome to North Goods Supply Co.
A small-batch goods company rooted in the North and built for those who feel most at home outdoors. Founded in 2024 by Elena Marie, our work is shaped by the landscapes, traditions, and quiet resilience of Northern Minnesota.
You’ll find us in downtown Bemidji, just across from the iconic Paul Bunyan and Babe the Blue Ox statues,
301 Bemidji Ave N, Bemidji, MN
A daily reminder of the larger-than-life stories and deep-rooted history that inspire what we create.
We believe good goods take time. That’s why every piece is produced in small batches, with an emphasis on durability, comfort, and intentional design. Our graphics are hand-drawn and influenced by the places we know best—pine forests, still water, worn-in trails, and the kind of air that makes you slow down and stay awhile. This isn’t fast fashion. It’s gear for early mornings, long days, and everything in between.
Conservation is at the core of what we do. The same landscapes that inspire our work are the ones we’re committed to protecting. Through select releases and ongoing efforts, a portion of our proceeds supports forestry initiatives and outdoor conservation—because preserving these places matters just as much as celebrating them.
We’re also deeply rooted in our community. Supporting local artists, makers, and small businesses isn’t an add-on—it’s part of who we are. From sharing space with fellow creatives to offering opportunities for collaboration, we believe in lifting up the people around us and keeping the spirit of small-town creativity alive.
At the end of the day, we’re not just making clothing. We’re building something that reflects a way of life—simple, grounded, and connected to the outdoors. Whether you’re heading out or staying in, our goal is to make pieces you’ll reach for again and again.
North Goods Supply Co.
Goods for the Wild at Heart.